At Foodland, local doesn't just mean local; it means so much more

To us, local means people can drive by the field their groceries are growing in on the way to the store. It means our franchisees are active members of the communities they serve. It’s the kind of local that says we care about the farmer down the road and the quality of the food on our neighbours' tables.

How to go to business with Foodland

Our Local Program allows local suppliers to grow at a sustainable pace within our network of stores. You can start out in less than five stores and work with our team to grow.

Local Program Requirements:

Your products are made right here in Canada.
You are locally producing items that will wow and excite our customers.
Your products are regionally relevant in a local market.
Your product is packaged and ready to be sold.

If you fit this criteria, we want to know more!

Supplier Diversity

At Foodland, our goal is to support diverse-owned businesses and ensure we reflect the communities in which we serve. Through our Local Program, diverse-owned businesses will have access to listing opportunities, resources, and mentorship in effort to help them thrive.

We define “diverse-owned” as businesses that are at least 51% owned and operated by one or more members of the following communities: 2SLGBTQIA+ Black, Indigenous, Persons with Disabilities, Women and Visible Minorities. Diverse-owed businesses are encouraged to reach out as we believe that inclusion is essential for an authentic marketplace, inspires innovation, and helps benefit the communities we serve.

Foodland is a proud corporate member of these Canadian supplier diversity certifying agencies:

If you have further questions or would like more information, please contact supplierdiversity@sobeys.com

If you're locally producing product that you would like to share with Foodland for listing consideration.

Please click on the link below and complete the brief Submission Form.

Submission Form

What our Local Suppliers have to say…

Ameen & Surria Fadel Co-Founders, Cedar Valley Selections – Oldcastle, Ontario

I started Cedar Valley Selections at the age of 16 along with the help of my mother, knowing nothing about the retail grocery industry. Our local Sobeys in Lakeshore, ON, was one of the first to carry our line of Dressings and Pita Chips back in 2018. Over the years, we were able to grow with Sobeys from one store, to 10, to 100, and now have our products in more than 350 Sobeys across Canada, all while growing from a small 100-sq.-ft. kitchen to a new 5,000-sq.-ft. facility. Not only has Foodland been an amazing partner to place our products in their stores, but they've genuinely helped us succeed along the way through their incredible support, advice, and knowledge available to all of their local suppliers.

Victoria Greene Owner/Founder, Deliciously Wickt - Lincoln, Ontario

We cannot even begin to find the words to describe what an incredible ride it has been since becoming a local supplier with Sobeys and Foodland in November 2021. With each new store we put our products in, we have been met with so much excitement and support by the owners/managers, staff and local communities. Our goal is always to set everyone up for success, so we love the honest preliminary discussions we have with the owners/managers to ensure that they feel our product would be well received by the demographics of their respective communities. We are so excited about Deliciously Wickt’s journey with Sobeys and Foodland and can’t wait to continue expanding into more stores!

Paul Hill President, Hill’s Jamaican Jerk – Halifax, Nova Scotia

The Local Program to support local businesses has helped my business to grow significantly over the years. I could not have done it without the support of the store owners/managers, grocery managers and all Foodland staff as a whole. They make me feel like part of the Foodland family whenever I enter the stores, it’s a feeling I can only describe as love and respect.